Recently businesses have worked on becoming more exposed in their local community. This means knowing what counties exist in your state. By determining what reach you have in a business you can tell consumers what areas you serve. By listing counties on your website for where you are willing to send products or provide services you are geo- targeting your consumers. Counties are just one way to target the consumer.

Counties include several towns and cities sometimes. By telling a consumer what counties you service they may know whether their town or city is a part of that area. Locality is important even when online. A business that targets their local area as well as a more national target will have better success than those who do not.